Knox’s Iclub holds an International Fair is an annual, campus-wide celebration where students from around the world share cultural performances, food, and traditions with the broader school community. The program unfolds over a week of themed events and concludes with a large-scale fair.

I led the visual identity and branding for iFair, designing a cohesive system that included the logo, posters, event flyers, banners, promotional materials, and merchandise. The theme Around the World in 7 Days informed the branding, creating visually distinct events within a cohesive identity system.

This project required balancing cultural diversity, clarity, and visual consistency at scale, while adapting the branding across multiple formats and timelines. The final identity created a recognizable presence throughout the week and supported engagement across the campus community.